Ms. Vidya Rajendran
Assistant Professor
919645197524
[email protected]
MBA, MA Psychology, Pursuing PhD
Experience
7 years
Training
- Two day Workshop on Research Methodology and SPSS at BMC, Thrikakkara in March 2022
Interested Areas
- Digital & Social Media Marketing, Business Communication, Consumer
Behaviour, Management Information Systems, ERP
Publications
- “An Assessment of the Demographics in the Virtual shopping of the people of Kerala”,
International Journal of Engineering, Management and Humanities,vol.3, issue 6, Nov-Dec 2022
https://ijemh.com/current-issue.php?issueid=38 - An article on “Challenges faced by Women Entrepreneurs in Kerala” was done at the
International Conference on New Challenges & Innovation on Entrepreneurship in Present Era –2022(Virtual) at Karpagam Academy of Higher Education, in the month of March, 2022
An Article “A STUDY ON THE CONSUMER PREFERENCE BY THE INFLUENCE OF CHATBOTS INDIGITAL MARKETING” was done and the abstract was published in the e-proceedings of SRM
Institute of Science and Technology in the month of February, 2022 - Presented an article on “ The Impact of 5G Technology in Digital Marketing” at the
International Conference on Make in India: Redefined in a Digital Era for Sustainable Development, at GRD Academy of management Coimbatore on 27 th October 2021 - Conference paper on “ The Impact of Advertisements of Children’s Consumption” published in
the conference proceedings of DJAME Journal of Management Research in June 2021.
Memberships
IEDC, Yuva YIP, CII