Dr. Subitha N

Assistant Professor
[email protected]
PhD,Mcom, M Phil, MBA
Experience
A passionate management educator with 23 years of experience in shaping young and creative minds at both graduate and postgraduate levels. Proven expertise in academic leadership, curriculum development, student engagement, and institutional administration. Recognized for scholarly contributions, paper publications, and active roles in university and institutional committees. Committed to fostering a culture of learning, innovation, and service.
Paper presentations and publications
- Published an article titled “Influence of Social Media Influencers On Buying Behavior of College Students in Ernakulam District” in the Journal of Life Style and SDG’s Review e-ISSN:2965-730X, DO I: doi.org/10.47172/2965 730X.SDGs Review.v4. n04.pe03539. (Scopus indexed)
- Published an article titled “The impact of Social Media Influencers On Fashion And BeautyØ Purchase decisions among female college students in Kerala in Volume 44 No.3(2024), Library Progress International e ISSN2320-317X, pISSN0970-1052(Scopus indexed).
- Presented and published a paper entitled ‘Effectiveness of you tube influencers onØ consumer buying behaviour with special reference to Kerala’ in the ICSSR sponsored International Conference on “Need of digital transition and CSR for innovative sustenance in the 2023 Economy” in International Journal of Scientific Research in Science and Technology(IJSRST), Volume 10,Issue 11, March- April 2023, Print ISSN:2395-601, online ISSN:2395-602X,scientific journal impact factor 8.014 on 15th &16th March 2023.
- “Effectiveness on social media influencer endorsement on female college students buying behavior- a study at Kerala” Published in the Proceedings of Annual Research Congress conducted by Karpagam Academy of Higher Education, Coimbatore.
- “An analysis of variations in the domestic value and depreciation of Indian rupee for the last five years”. In the National Seminar on Rupee Depreciation by MES- AIMAT, Marampally.
- “Prospects for MOOC in Indian Management Education”. Proceedings of the UGC sponsored National seminar on “Management Education in India- Changing role and new strategies” organized by MES College, Marampally
- “Financial Inclusion and Women Empowerment” in the National seminar conducted by MES ASMABI College, Kodungalloor. Seminars/ workshops attended Six Days National level FDP on Financial
Areas of Interest
- Financial Management
- Accounting for Management
- Management of banks and financial institutions
- Security analysis and portfolio Management of Financial Services and international finance.



