Dr.Manoj D Puthukulangara

Dr. Manoj D. Puthukulangara,

(MBA, M.Phil., Ph.D).

Associate Professor – Department of Management Studies

Publications

  1. A Comparative Study on the Customer Perception of the CRM Initiatives of Public and Private Sector Banks in Thrissur District of Kerala” IJRET, e-ISSN: 2319-1163, p-ISSN: 2321-7308, Vol. 03, Impact Factor: 1.962, May 2014, pp. 623–632.
  2. “A Comparative Study on the Customer Perception on the Value Being Delivered by the Public and Private Sector Banks Based on Redefined Marketing Mix” Global Journal for Research Analysis, ISSN: 2277–8160, Vol. 5, Issue 5, Impact Factor: 3.62, May 2016.
  3. “A Comparative Study on Customer Perception on the Solutions Being Provided by Various Public and Private Sector Banks in Kerala” Intercontinental Journal of Marketing Research Review (ICMRR), ISSN: 2321-0346 (O), 2347-1670 (P), Vol. 4, Issue 2, Impact Factor: 1.590, Apr–Jun 2016.
  4. “How Aligning Marketing Campaigns with a Meaningful Mission or Social Cause Can Enhance Job Satisfaction and Brand Loyalty”IJCRT, ISSN: 2320-2882, April 2025, https://www.ijcrt.org/papers/IJCRT2504494.pdf
  5. “The Impact of Social Media Personalities on Brand Success” IJCRT, ISSN: 2320-2882, April 2025. https://www.ijcrt.org/papers/IJCRT2505480.pdf
  6. “How Eco-Conscious Branding Impacts Consumer Trust” IJCRT, ISSN: 2320-2882, April 2025. https://www.ijcrt.org/papers/IJCRT2504488.pdf
  7. “How to Enhance Quality Education and Job Training to Improve Employment Opportunities in Adivasi Regions” IJCRT, ISSN: 2320-2882, Vol. 13, April 2025.
  8. “How Brands Connect with Audiences by Crafting Compelling Narratives” IJCRT, ISSN: 2320-2882, April 2025. https://www.ijcrt.org/papers/IJCRT2504879.pdf
  9. “The Role of Cultural Differences in Global Marketing Strategies” IJCRT, ISSN: 2320-2882, April 2025. https://www.ijcrt.org/papers/IJCRT2505267.pdf
  10. “The Women Customers’ Perception on the CRM Initiatives of Public and Private Sector Banks in Thrissur District of Kerala” Published in Research Dimensions in Commerce and Management, ISBN: 978-93-84052-36-2, pp. 205–216.

Conference Presentations

  1. Bangkok, Thailand – Canadian Arena of Applied Scientific Research (CAASR): “A Comparative Study on the Customer Perception on the Redefined Marketing Mix (SAVE Model) among New and Old Generation Private Sector Banks in Thrissur District of Kerala” (Paper ID: ICCMP15010126)
  2. “E-CRM in Indian Banking Context (Opportunities and Challenges)” Published in National Conference on Recent Advancements in Business Practices, ISBN: 978-93-80657-87-5, pp. 218–227.

Achievements

Led nationwide telemedicine implementation across 500 health centres as Chief Network Relations Officer, CHAI, facilitating healthcare digitization and service reach.

Supervised one million+ COVID-19 vaccinations through CHAI’s health network (2020–2024).

Organized National Conference, CEO Week, and HR Conclave at Santhigiri Institute of Management, Thodupuzha.

Conducted Job Fairs with 55 companies and 3,500 participants, enhancing student employability.

Served as Resource Person for Faculty Development Programs (Nehru Group of Institutions, Tamil Nadu).

Winner – NRI Power Play Contest (South Zone, 2007) and Best Manager (All India) – Axis Bank Ltd.